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Research Methods before starting Online Business

Quantitative survey The quantitative survey conducts statistically representative interviews using standardized questionnaires and is used to test assumptions about relationships and hypotheses. The standardized questionnaire forms the basis for a quantitative survey. Its design influences...

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The market analysis

Strategic market analysis: Methods of a strategic market analysis Strategic market analyzes represent the basis for decision-making for market development strategies. They provide strategically relevant information in a systematized and prepared form that is...

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SWOT analysis and tips

The SWOT analysis is carried out after the target has been defined. It forms the basis for the subsequent choice of strategy. Expert tip: The SWOT analysis is an extremely important step in the strategic...

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SWOT analysis

Definition of SWOT analysis The SWOT analysis summarizes the essential results of the analysis of external influencing factors and the analysis of the company’s internal capabilities, with the aim of finding out to what...